Meet the Designer...
Once upon a time in Brooklyn...
Sarah Dawson was born in Brooklyn, New York in 1990. She grew up in a very creative family who always encouraged her to remain true to herself and go after all of her dreams and goals in life. The origin of all her motivation and inspiration is rooted in her family and where and how she was raised. Her parents raised her to be a proud young black girl that was capable of nothing less than perfection in anything she wanted to become.
Sarah began designing around the age 13 and completely fell in love with the craft and realized it was what she was meant to do. She began to refer to herself and brand as "SADA." Once her mind was set on becoming a designer she made it her goal to get all of the proper training in school to groom her talents to perfection. She attended Fashion Industries High School in NYC and then moved on to attend the college of her dreams, The Fashion Institute of Technology. It was at FIT that Sarah found her calling to Intimate Apparel and began to reflect it in anyway possible in all of her pieces. She adores everything about intimates and wants to give the world her take on it. Sarah believes every single piece should be made with love and care and should be a creative masterpiece. Her signature style is something that every customer will appreciate in every piece they collect. Sarah believes goal is to break the intimate apparel taboo that exist;
"...it doesn't have to be about looking sexy for someone else its about expressing your own confidence and comfortability as a beautiful person. Confidence in yourself is beauty in itself." -xoxo Sarah "Sada" Dawson